21 / 04 / 2026 — 25 / 07 / 2026 Week 01 — Week 14 Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media Taylor's University TABLE OF CONTENTS INSTRUCTIONS LECTURE TASK FEEDBACK REFLECTION INSTRUCTIONS LECTURE Week 1 This week’s lecture introduced the full framework of the Creative Brand Strategy module, with a mandatory semester theme of Mental Health Awareness. We learned that the module follows a clear progressive workflow: in-depth research → strategic positioning → brand identity building → cross-touchpoint execution, with 4 interconnected assignments that build on each other throughout the semester. The lecture broke down the required deliverables for Week 1, including confirming a specific, niche topic direction, completing reference case research, drafting a core insight statement, and defining an initial brand concept. The instructor emphasized that strong work for this theme must be rooted in empathy, sensitivity, and authentic research, rather than su...
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