Packaging and Merchandising Design Exercise 2
Packaging and Merchandising Design 14/04/2026 – 24/05/2026 (Week 1 – Week 6) WangJiheng / 0378904 Bachelor of Design (Hons) in Creative Media Advanced Interactive Design – Exercise TABLE OF CONTENTS Lectures Instructions Exercise2 Feedback Reflections Lectures In this lecture, we learned about structural packaging design and paper folding engineering. The lecturer explained that a money packet is not only a flat graphic object, but also a three-dimensional packaging structure that creates user experience through movement, folding, and interaction. One important concept introduced was the White Model Philosophy. By removing graphics and colours, we can focus more on structure, folds, shadows, and construction quality. We also learned about die-lines, mountain folds, valley folds, locking systems, and paper grain direction. These structural details affect how the packet opens, closes, and maintains its form. Another key point was how different paper weights create different structu...