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Creative Brand Strategy Task2

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CREATIVE BRAND STRATEGY – TASK 2 BRAND GUIDELINE / BRAND BOOK WANG JIHENG  0378904 Bachelor of Design (Hons) in Creative Media MKT63904 Creative Brand Strategy Task 2: Brand Guideline / Brand Book Submission Date: 23 June 2026 Fig. 1: Cover image for Unfiltered Brand Guidelines. LIST MIB LECTURE PROCESS FINAL SUBMISSION FEEDBACK REFLECTION MIB                                                                                    Fig. 2 LECTURE During the Task 2 briefing, I learned that a brand guideline is not only a collection of attractive visuals. It is the official reference document that explains how the brand works. It should show the relationship between the campaign ...
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INFORMATION DESIGN - PROJECT 1

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INFORMATION DESIGN - PROJECT 1: RECIPE Fig. 1.1 Project 1 Recipe Infographic proposal cover. WANG JIHENG Student ID:  0378904 Module: Information Design Project: Project 1 - Recipe Infographic Recipe Topic: Midnight Spaghetti / Creamy Garlic Pasta Date: June 2026 Programme: Bachelor of Design (Honours) in Creative Media LIST MIB PROCESS FINAL SUBMISSION FEEDBACK REFLECTION MIB                                                                                   Fig. 1.2  PROCESS Recipe Selection I first selected a recipe that could be explained visually. I chose Midnight Spaghetti / Creamy Garlic Pasta because it has simple ingredients, but the cookin...
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Information Design Project 2

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WANG JIHENG | 0378904 Bachelor of Design (Hons) in Creative Media Taylor's University GCD60504 Information Design Semester Timeline: 24/04/2026 - 12/06/2026 (Week 1 - Week 9) TABLE OF CONTENTS INSTRUCTIONS PROJECT 2: Kinetic Typography WEEK 6: Song Selection & Visual Direction WEEK 7: Progress & Feedback WEEK 8: Refinement & Final Outcome REFLECTION INSTRUCTIONS For Project 2, we were required to create a kinetic typography music video using Adobe After Effects. The task was completed as a group project. Each group had to select one song, divide the lyrics into different sections, animate each assigned part individually, and then combine all sections into one final motion typography video. The main purpose of this project was to explore how typography, timing, rhythm, movement, colour, and graphic elements can work together to communicate the mood of a song. Instead of presenting lyrics as static text, the words had to move according ...
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Packaging and Merchandising Design Project 1

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Packaging and Merchandising Design Project 1 / Uncle Jeff Kombucha Label Redesign 25/05/2026 – 01/06/2026 Fig 1-1. Project 1 Cover Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media Packaging and Merchandising Design – Project 1 TABLE OF CONTENTS Lectures Instructions Project 1 Feedback Reflection Lectures WEEK 5 – The Art & Science of Label Design This lecture taught me that product labels serve far more than an aesthetic purpose — they act as a key bridge connecting products and customers. A well-designed label has to grab people’s eyes, deliver information accurately and showcase brand characteristics simultaneously. I gained a clear understanding of visual hierarchy, which means prioritizing core content over supplementary details. Applying this idea, I put the kombucha product name front and center, while putting ingredient lists and nutrition data on the side sections of my label. I also picked up practical knowledge about fu...
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