Wang JiHeng（0378904）

Fig. 1: Cover image for Task 3 Brand and Campaign Strategy Design.   Creative Brand Strategy – Task 3 BRAND AND CAMPAIGN STRATEGY DESIGN WANG JIHENG  0378904 Bachelor of Design (Hons) in Creative Media MKT63904 Creative Brand Strategy Task 3: Brand and Campaign Strategy Design Submission Date: 19 July 2026 LIST MIB / Task Requirement Campaign Direction Recap Campaign Application Design Application 1: Poster Series Application 2: One-Minute Reset Reminder Card Application 3: One-Minute Reset Website / Mobile Guide Impression Artwork / Journey Map Impactful Project: 45-Second Promotional Animation Final Presentation / Proposal Slides Feedback Reflection MIB Fig. 2: Official Task 3 requirement for Brand and Campaign Strategy Design. CAMPAIGN DIRECTION RECAP My campaign is called Unfiltered . It is a mental health awareness campaign for university students, especially design students who experience academic pressure, long studio hours, deadlines, and physical signs of stress....

DIGITAL AND SOCIAL MEDIA COMMUNICATION - TASK 3 YOUR NEW STUDY BREAK: SECRET RECIPE CAMPAIGN WANG JIHENG  0378904 Bachelor of Design (Hons) in Creative Media Taylor's University COM63304 Digital and Social Media Communication Task 3: Campaign Proposal, Content Calendar and Key Visual Design LIST MIB LECTURE TASK 3 FEEDBACK REFLECTION MIB LECTURE TASK 3 Week 8 - Campaign Setup and Calendar Strategy We began by completing the campaign setup, persona summary, content strategy and weekly proposal logic in the August Social Media Calendar. The primary audience was Gen Z university students aged 18-24 who look for affordable, comfortable places to study and relax. Sarah and Julie remained secondary audiences for family and office-life content. The campaign objective was to make Secret Recipe feel fresh, fun and relevant to Gen Z students. The core message was: Classic Cakes, Daily Student Vibes . The tone of voice was planned to be ...

DIGITAL AND SOCIAL MEDIA COMMUNICATION - TASK 2 USER PERSONA AND EMPATHY MAP: SECRET RECIPE WANG JIHENG  0378904 Bachelor of Design (Hons) in Creative Media Taylor's University COM63304 Digital and Social Media Communication Task 2: User Persona and Empathy Map LIST MIB LECTURE TASK 2 FEEDBACK REFLECTION MIB Task 2 continued from the Secret Recipe Brand Study and Social Media Analytics Report. Our group had to create at least three realistic user personas and select one main persona for a detailed empathy map. The goal was to understand not only who the audience is, but also their needs, motivations, frustrations, buying behaviour and social media habits. Our group submitted a User Persona Report and a separate Empathy Map Report on 3 June 2026 . We selected Ryan Tan , a university student, as...

Packaging and Merchandising Design Final Project Final Project / Bass Tech Ltd BT Pulse Merch Drop July 2026 Wang JiHeng / 0378904 Bachelor of Design (Hons) in Creative Media Packaging and Merchandising Design - Final Project TABLE OF CONTENTS Instructions Project Overview Research and Concept Process Reference Research and Development Final Merch Collection POP Display Promotional Strategy Feedback and Refinement Reflection Final Project Reference Presentation Instructions       Final Project Project Overview In Project 2, BT Pulse was developed as a wireless over-ear headphone brand for teenagers and young adults. The visual identity used Midnight Violet, Cosmic Purple, Orchid Pink, bold condensed typography, sound-wave graphics, and halftone textures. For the Final Project, the aim was to extend this identity into products that the target audience could actually use and buy. The main idea is a B...