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Packaging and Merchandising Design Project 1

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Packaging and Merchandising Design Project 1 / Uncle Jeff Kombucha Label Redesign 25/05/2026 – 01/06/2026 Fig 1-1. Project 1 Cover Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media Packaging and Merchandising Design – Project 1 TABLE OF CONTENTS Lectures Instructions Project 1 Feedback Reflection Lectures WEEK 5 – The Art & Science of Label Design This lecture taught me that product labels serve far more than an aesthetic purpose — they act as a key bridge connecting products and customers. A well-designed label has to grab people’s eyes, deliver information accurately and showcase brand characteristics simultaneously. I gained a clear understanding of visual hierarchy, which means prioritizing core content over supplementary details. Applying this idea, I put the kombucha product name front and center, while putting ingredient lists and nutrition data on the side sections of my label. I also picked up practical knowledge about fu...
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Packaging and Merchandising Design Exercise 2

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  Packaging and Merchandising Design 14/04/2026 – 24/05/2026 (Week 1 – Week 6) WangJiheng / 0378904 Bachelor of Design (Hons) in Creative Media Advanced Interactive Design – Exercise TABLE OF CONTENTS Lectures Instructions Exercise2 Feedback Reflections Lectures In this lecture, we learned about structural packaging design and paper folding engineering. The lecturer explained that a money packet is not only a flat graphic object, but also a three-dimensional packaging structure that creates user experience through movement, folding, and interaction. One important concept introduced was the White Model Philosophy. By removing graphics and colours, we can focus more on structure, folds, shadows, and construction quality. We also learned about die-lines, mountain folds, valley folds, l...
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