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Creative Brand Strategy

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21 / 04 / 2026 — 25 / 07 / 2026 Week 01 — Week 14 Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media  Taylor's University TABLE OF CONTENTS INSTRUCTIONS LECTURE TASK FEEDBACK REFLECTION INSTRUCTIONS LECTURE Week 1  This week’s lecture introduced the full framework of the Creative Brand Strategy module, with a mandatory semester theme of Mental Health Awareness. We learned that the module follows a clear progressive workflow: in-depth research → strategic positioning → brand identity building → cross-touchpoint execution, with 4 interconnected assignments that build on each other throughout the semester. The lecture broke down the required deliverables for Week 1, including confirming a specific, niche topic direction, completing reference case research, drafting a core insight statement, and defining an initial brand concept. The instructor emphasized that strong work for this theme must be rooted in empathy, sensitivity, and authentic research, rather than su...
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Digital and Social Media Communication

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 21 / 04 / 2026 — 25 / 07 / 2026 (Week 01 — Week 14) Wang Jiheng / 0378904 COM63304 / Digital and Social Media Communication / Bachelor of Design (Hons) in Creative Media / Taylor's University TABLE OF CONTENTS INSTRUCTIONS TASK 1 / BRAND INFORMATION TASK 2 / EMPATHY MAPPING & PERSONAS TASK 3 / CONTENT PLANNING FEEDBACK REFLECTION
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Information Design

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April 24, 2026 24/04/2026 - 12/06/2026 (Week 1 - Week 9) WangJiheng / 0378904 GCD60504 Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University EXERCISES. 1 Title: Quantify & Visualize Data Concept: I chose buttons as my data objects. Reason: Buttons have different colours and sizes, which makes them suitable for sorting and comparing visually. Process: 1. Purchased mixed buttons. 2. Sorted them by colour. 3. Counted each category. 4. Arranged buttons into bar-chart composition. 5. Added hand-written labels and statistics. 6. Took final top-view photograph. Final Data: White = 20 Pink = 14 Yellow = 10 Green = 9 Red = 5 Blue = 2 Total = 60 Buttons Size Data: Large = 6 Medium = 16 Small = 38 Outcome: Successfully created a physical infographic using real objects. Fig 1.1 Final composition for Exercise 1 – Button Data Visualization.
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Packaging and Merchandising Design

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Packaging and Merchandising Design 14/04/2026 – 24/05/2026 (Week 1 – Week 6) WangJiheng / 0378904 Bachelor of Design (Hons) in Creative Media Advanced Interactive Design – Exercise TABLE OF CONTENTS Lectures Instructions Exercise – Packaging Design Analysis Product 1 – Wafer Roll (Box Packaging) Product 2 – Bleach Cleaner (Bottle Packaging) Product 3 – Lychee in Syrup (Can Packaging) Product 4 – Hair Styling Gel (Tube Packaging) Feedback Reflections Lectures During the first class, the lecturer introduced the structure of this module and explained the assignments for the semester. This subject consists of coursework and a final project, so time management is important from the beginning. One important rule mentioned was the hurdle rule. This means students must pass the final project in order to pass the whole module. The lecturer also explained that packaging design is more than making a product look attractive. Packaging is like a silent salesman because it communicates with custome...
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Design Research Dissertation

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January 1, 2026  21/09/2025 - 04/01/2026 (Week 1 - Week 14) WANG JIHENG / 0378904  Design Research Dissertation / Bachelor of Design (Honours) in Creative Media / Taylor's University LIST a. DIS60304 Module Information Booklet     b. Task 1: Dissertation Draft     c. Task 2: Final Dissertation Turnitin Report      d. Task 3: Flipbook      e. Task 4: Research Article      f. Weekly Feedback      g. Final Reflection a. DIS60304 Module Information Booklet   b. Task 1: Dissertation Draft                         ...
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