Packaging and Merchandising Design - Final Project
Packaging and Merchandising Design Final Project Final Project / Bass Tech Ltd BT Pulse Merch Drop July 2026 Wang JiHeng / 0378904 Bachelor of Design (Hons) in Creative Media Packaging and Merchandising Design - Final Project TABLE OF CONTENTS Instructions Project Overview Research and Concept Process Reference Research and Development Final Merch Collection POP Display Promotional Strategy Feedback and Refinement Reflection Final Project Reference Presentation Instructions Final Project Project Overview In Project 2, BT Pulse was developed as a wireless over-ear headphone brand for teenagers and young adults. The visual identity used Midnight Violet, Cosmic Purple, Orchid Pink, bold condensed typography, sound-wave graphics, and halftone textures. For the Final Project, the aim was to extend this identity into products that the target audience could actually use and buy. The main idea is a B...