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Packaging and Merchandising Design Exercise 2

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  Packaging and Merchandising Design 14/04/2026 – 24/05/2026 (Week 1 – Week 6) WangJiheng / 0378904 Bachelor of Design (Hons) in Creative Media Advanced Interactive Design – Exercise TABLE OF CONTENTS Lectures Instructions Exercise2 Feedback Reflections Lectures In this lecture, we learned about structural packaging design and paper folding engineering. The lecturer explained that a money packet is not only a flat graphic object, but also a three-dimensional packaging structure that creates user experience through movement, folding, and interaction. One important concept introduced was the White Model Philosophy. By removing graphics and colours, we can focus more on structure, folds, shadows, and construction quality. We also learned about die-lines, mountain folds, valley folds, locking systems, and paper grain direction. These structural details affect how the packet opens, closes, and maintains its form. Another key point was how different paper weights create different structu...
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Creative Brand Strategy

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21 / 04 / 2026 — 25 / 07 / 2026 Week 01 — Week 14 Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media  Taylor's University TABLE OF CONTENTS INSTRUCTIONS LECTURE TASK FEEDBACK REFLECTION INSTRUCTIONS LECTURE Week 1  This week’s lecture introduced the full framework of the Creative Brand Strategy module, with a mandatory semester theme of Mental Health Awareness. We learned that the module follows a clear progressive workflow: in-depth research → strategic positioning → brand identity building → cross-touchpoint execution, with 4 interconnected assignments that build on each other throughout the semester. The lecture broke down the required deliverables for Week 1, including confirming a specific, niche topic direction, completing reference case research, drafting a core insight statement, and defining an initial brand concept. The instructor emphasized that strong work for this theme must be rooted in empathy, sensitivity, and authentic research, rather than su...
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Digital and Social Media Communication

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 21 / 04 / 2026 — 25 / 07 / 2026 (Week 01 — Week 14) Wang Jiheng / 0378904 COM63304 / Digital and Social Media Communication / Bachelor of Design (Hons) in Creative Media / Taylor's University TABLE OF CONTENTS INSTRUCTIONS LECTURE TASK 1 / BRAND INFORMATION TASK 2 / EMPATHY MAPPING & PERSONAS TASK 3 / CONTENT PLANNING FEEDBACK REFLECTION INSTRUCTIONS LECTURE TASK 1 / BRAND INFORMATION Week1 In the first week, our class was divided into groups for the assignment.  I formed a group with Zhang Tianyao and Aubin Jean Guichard. Since our group members had different backgrounds and different strengths, we spent some time discussing how we wanted to work together and divide responsibilities. After that, we received our assigned brand, which was Secret Recipe. At first, our reaction was mixed. Since Secret Recipe is a very common and familiar brand in Malaysia, we initially worried that there might not be enough interesting things to analyse. However, after discussing together, w...
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