Packaging and Merchandising Design Exercise 2

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 Packaging and Merchandising Design

14/04/2026 – 24/05/2026 (Week 1 – Week 6)





WangJiheng / 0378904

Bachelor of Design (Hons) in Creative Media Advanced Interactive Design – Exercise



TABLE OF CONTENTS

Lectures

Instructions

Exercise2

Feedback

Reflections



Lectures


In this lecture, we learned about structural packaging design and paper folding engineering.

The lecturer explained that a money packet is not only a flat graphic object, but also a three-dimensional packaging structure that creates user experience through movement, folding, and interaction.

One important concept introduced was the White Model Philosophy. By removing graphics and colours, we can focus more on structure, folds, shadows, and construction quality.

We also learned about die-lines, mountain folds, valley folds, locking systems, and paper grain direction. These structural details affect how the packet opens, closes, and maintains its form.

Another key point was how different paper weights create different structural behaviours. Thinner paper is easier to fold, while thicker paper creates stronger structure but requires cleaner scoring and more accurate folding.

The lecturer also showed different money packet examples from banks and explained how packaging structure can influence the emotional experience of giving and receiving money packets.


Figure 1. Original Money Packet Structure


Figure 1-2. Interior Folding Construction



Figure 1-3. Prototype Opening Mechanism


Figure 1-4. Final Folded Prototype


During class, I deconstructed an existing money packet and recreated its structure using white paper.

I experimented with folding, curved flaps, and a simple locking mechanism to understand how paper tension helps keep the packet closed.

Through this process, I realised that even small cutting inaccuracies can affect the stability and appearance of the final structure. I also learned that thicker paper creates a cleaner and more premium form, but is more difficult to fold accurately.


Instructions


    



Exercise 2













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