Typography / Task 2: Typographic Exploration & Communication
28.10.2024 - 21.10.2024 (Week 06 - Week 07)
WANGJIHENG(0378904)
Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 2: Typographic Exploration & Communication
TABLE OF CONTENT
1. Lectures
2. Instructions
3. Process Work
4. Feedbac
5. refletion
6. Further Reading
1. Lectures
Although some font forms seem symmetrical, there are actually subtle
asymmetrical differences, which create a unique aesthetic and dynamic
feeling visually.
Designers achieve internal harmony and individual expression by
adjusting the thickness and shape of strokes and the connection methods
of letter components.
It is emphasized that maintaining consistency and simplifying character
features in font design are important to improve readability and
aesthetics.
Fig. 1.1.1. typeface
Mentioned the letter forms in the Baskerville font family.
Emphasized the unique processing methods of each stroke and pointed out
that although the overall is similar, there are necessary differences in
some strokes.
Stated that over time, observers can recognize the differences and may
have ideas for innovative fonts.
Fig. 1.1.2.
In font design, the curved stroke "s" needs to rise above the midline or
sink below the baseline to ensure that its visual size is consistent with
the adjacent vertical and horizontal strokes.
The midline is above the baseline, and it is a line that curved letters
usually slightly exceed.
The top of the curved stroke and the space in contact with the midline
are small, and optical adjustment is required to make it look the same
size as the straight line.
This adjustment is crucial for maintaining the visual balance of the
letter form, especially when considering the negative space outside the
letter form.
Understanding these nuances is crucial for font design, typesetting, and
layout.
Fig. 1.1.3.
When designing fonts, it is crucial to analyze the structure and form of
existing letters.
Deconstructing and in-depth studying letters such as letter S and lowercase
G can enable designers to better understand their composition and
nuances.
Analyzing the processing methods of the same category of fonts is helpful
for mastering design conventions and methods.
Letter S retains its characteristics when enlarged, while letter G may lose
its identity.
2. Instructions
3. Process Work
Week 6
I began searching for some references on the internet regarding editorial spread, and discovered what I found inspiring, and then worked based on that.
Fig. 2.1 References serving as inspiration
Week 7
I initiated the process on Adobe Illustrator to carry out the design for the first page of the spread. Then, I experimented with what appealed to me. Subsequently, I exported it and placed it in InDesign to incorporate text.
Fig 3.1 Final work Week 7
WEEK6
In this week I completed Submission Task 2 (consisting of a total of 4 files). For the JPEG files (with a resolution of 300 ppi and in grayscale), there were two types: those with grids and those without grids. Regarding the PDF files, there were also two types of content: with grids and without grids. I watched the lectures and, by using the design file I had made before, I completed the homework for this week. I exported the files from Adobe Illustrator software and imported them into Adobe InDesign software for typesetting design.
Week 7
In Week 7, I first initiated the design work in the Adobe Illustrator software, mainly for the page design, and tried a variety of design elements and methods that I was interested in. After completing the design, I exported it and then imported it into the InDesign software to add text content. Finally, I completed the main design tasks of this week and obtained corresponding results, such as the first version of the logo and the second version of the logo design, etc.
5. REFLETION
Initially, I was unsure about how to commence. After studying numerous examples of editorial spreads, I grasped how to make the spread look readable. However, I faced multiple difficulties. Firstly, it was challenging for me to come up with creative ideas and determine the appropriate text formatting. Additionally, I was at a loss regarding how to import files from Adobe Illustrator to Adobe InDesign. I was quite confused about how to proceed. Nevertheless, through considerable research and comprehension, I managed to complete the task in time.
6. Further Reading
Fig 4.1 The cover of this book
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