September 21, 2025 - December 31, 2025 (21/09/2025 - 31/12/2025) WangJiheng / 0378904 Bachelor of Design (Honours) in Creative Media Taylor's University 1. Lectures 2. Instructions 3.Task 1 4.Task 2 4. Feedback 5. Reflections 6. Further Reading Lecture Lecture 1 Introduction The focus of the day’s lecture was Brand Corporate Identity. Ms. Vitya pointed out that corporate identity holds great significance in graphic design, particularly when it comes to maintaining the consistency and clarity of a brand’s visual language. This module was designed to introduce us to the topic of identity design, helping us grasp how brands communicate and take the lead through visual representation. One of the key concepts covered was the symbol. A symbol can range from a logo and a sign to even a word—it ...
21/09/2025 - 31/12/2025(Week 1 - Week 14 ) WangJiheng/0378904 Publishing Design / Bachelor of Design (Honours) in Creative Media / Taylor's University 1. Lectures 2. Instructions 3.Task 1 4.Task2 4. Feedback 5. Reflections 6. Further Reading 1. Lectures Fig 1.1 Mesopotamian Civilization: It was the first to record information on "clay tablets". Initially, this method was only used for accounting (to meet practical needs), and later gradually developed a more recognizable writing system (the content format evolved with the expansion of usage scenarios). Indus Valley Civilization: It had two key forms of recording — first, it used "clay slabs" to write hieroglyphs (similar to clay tablets, relying on hard materials), and later switched to using "palm leaf manuscripts" for writing. Limitation of palm leaf manuscripts: The b...
21 / 04 / 2026 — 25 / 07 / 2026 Week 01 — Week 14 Wang Jiheng / 0378904 Bachelor of Design (Hons) in Creative Media Taylor's University TABLE OF CONTENTS INSTRUCTIONS LECTURE TASK FEEDBACK REFLECTION INSTRUCTIONS LECTURE Week 1 This week’s lecture introduced the full framework of the Creative Brand Strategy module, with a mandatory semester theme of Mental Health Awareness. We learned that the module follows a clear progressive workflow: in-depth research → strategic positioning → brand identity building → cross-touchpoint execution, with 4 interconnected assignments that build on each other throughout the semester. The lecture broke down the required deliverables for Week 1, including confirming a specific, niche topic direction, completing reference case research, drafting a core insight statement, and defining an initial brand concept. The instructor emphasized that strong work for this theme must be rooted in empathy, sensitivity, and authentic research, rather than su...
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