DESIGN RESEARCH METHODOLOGY: FINAL COMPILATION & REFLECTION

21/4/2025 - 25/7/2025 (Week1-Week14)

WangJiheng (0378904)

RES60604 / Design Research Methodology / Bachelor of Design in Creative Media 

Final Compilation & Reflection

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TABLE OF CONTENTS

1. Instructions

2. Task 1 & 2

3. Task 3

4. Task 4

5. Tutorial Feedback Form

6. Reflection

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1. Instructions

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2. Task 1 & 2

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3. Task 3

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4. Task 4

Speech video

speech ppt

                                        

5. Tutorial Feedback Form

6. Reflection

The most significant gain in doing research on "Visual narrative and User Interaction of Dynamic Fonts in Short Videos" is that I came to a certain level of grasping "the combination of theoretical studies and practical application." At first I thought the dynamic font was only a way to "make video fancy", but through the literature review, I realized that there was a gap with the adaptation of existing research for short-video with a "3-second attention window" ---the external font narrative theory for long-video (e.g.interopRequireDefault(Smith, 2020) ---cannot be directly used for emergent contexts such as short videos. It really hit home for me that “ there is a lot of research value in ‘solving practical problems’”.

The process of designing the questionnaire also taught me "precise questioning". For instance, some of the early questions were just too general (like "Do you like dynamic fonts?") and difficult to quantitatively analyze. The questions are in turn reduced even further to become "Which animation makes the material easier?" referring to other relevant research studies that are similar. and “What font would make this video shareable?”, and third, the 107 pieces of data gathered could be a good basis for critiquing "about.png" (scheme type and theme) and "interaction priority". This shift"from the fuzzy to the clearly defined"reminded me of the role of research methods in relation to the trustworthiness of findings.