Advanced Typography / Task 3 Type Expression and Application

12 / 06 / 2025 — 23 / 07 / 2025 (Week 08 — Week 14)

WangJiheng / 0378904

GCD 61004 / Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 3 / Type Expression and Application

TABLE OF CONTENTS

LECTURES

INSTRUCTION

TASK 3

FEEDBACK

REFLECTION

Fig 1.1 Proposal Slides, Week 9

Fig 1.2 Wordmark design from Task 2, Week 6 (29/05/2025)

Research/ collecting references

The trademark I designed in the previous Task2 is rectangular. Therefore, I've found some similar fonts as references in my proposal. Here are the font references. I can refer to these fonts for my font design. I will design the 26 capital letters centering around the four letters "HENG" that I designed previously.

Fig 1.3 References Week 10

According to the design requirements of the previous version, I started the design from a, b, c, d, and for the letter 'e', I adopted the style of the previous trademark.

I traced these letters using the Pen Tool. Additionally, some rectangles can be created anew, with the same length and width maintained to form this letter.

Fig 1.4 Design new lettersWeek 10

Next, I created a full set of 26 capital letters and punctuation marks, in line with my previous design concept. These letters are strictly aligned to the baseline.

Fig 1.5 Full set of 26 capital letters and punctuation marks Week 10

The feedback this week was good. Next week I will work on the lowercase letters. At first I didn't have any inspiration. I felt that the lowercase letters of the uppercase letters I designed were a bit difficult to design, but I used the design style of the uppercase letters to design the lowercase fonts, using a cutting style.

Fig 1.6 The design process of lowercase fontsWeek 11

Similarly, I also used the pen tool to trace the lowercase font, retaining the font cutting style to design the lowercase letters. This is the case for each letter.

Fig 1.7 The design process of lowercase fonts Week 11

Next I continued with the cutting style for the numbers. The design of the numbers is different from the letters, but it is basically the same.

Fig 1.8 digital design style Week 11

This is the number 1, 2 and 3 I designed. I will continue to use this style to design all the Arabic numerals.

Fig 1.9 All Arabic numerals design Week 11

The design of the numbers is the same as the letters. The three-line grid ensures alignment, which makes the whole thing very neat and ensures the same design style as the letters.

The feedback from week 11 pointed out that my uppercase and lowercase designs are not consistent. The lowercase design is too thin and the uppercase is too thick. This does not look like a finished font family. So I will improve this design. In the next week, I will improve my lowercase fonts to match the uppercase fonts.

Fig 1.10 Problem letter combination pointed out Week 11

Thinking and improving fonts

After I got home, I was thinking that I didn’t have a good idea to design this lowercase font. I was thinking about redesigning a version of the font. I thought that since I was designing a font with cut shapes, I could think of a new font design scheme. So I thought of honeycombs. I could use this design concept to design a new version of the font. This is just an attempt, but it also represents my font iteration.

Fig 2.1 Honeycomb concept fontWeek 12

Based on this design style, I continued to design 26 new uppercase and lowercase letters. They look like this:

Fig 2.2 Honeycomb concept fontWeek 12

After designing these, I felt that they were still not as sharp as the previous fonts, so I abandoned this font and went back to thinking about how to design lowercase letters.

Fig 2.3 Redesigned lowercase letters Week 12

I'm continuing to use the cut and paste effect on my lowercase letters, but this time I'm going to make them a little sharper and more in line with the uppercase letters.

Fig 2.4 New lowercase letter designWeek 12

Import the designed font into fontlab

Fig 2.5 Font design in fontlab Week 12

Fig 2.6 Font design in fontlab Week 12

Fig 2.7 Import lowercase fonts Week 12

Fig 2.8 Import lowercase fonts Week 12

After importing the fonts, I redesigned the font spacing because I found that just importing the fonts did not solve the font width and spacing issues.

Fig 2.9 Import lowercase fonts Week 12

Font Presentation

Next, I will design a poster to showcase my fonts. I watched a lot of font posters, so I designed a font display in many styles so that my fonts can be viewed in various styles.

Fig 3.1 Draft of the second poster Week 13

Finalized Font Presentation artworks

Fig 4.1 Font Presentation 1 Week 13

Fig 4.2 Font Presentation 2 Week 13

Fig 4.3 Font Presentation 3 Week 13

Fig 4.4 Font Presentation 4 Week 13

Fig 4.5 Font Presentation 5 Week 13

Font Application

Regarding the application of fonts, I plan to apply them to some peripherals, such as skateboards, buttons, masks, pillows and mouse pads. I use PS to make them. The following is my poem writing process.

Fig 5.1 The production process of skateboard peripherals Week 13

Fig 5.2 The production process of button peripherals Week 13

Fig 5.3 The design process of the mask periphery Week 13

Fig 5.4 The design process of the mouse pad peripheral Week 13

Fig 5.5 pillow design process Week 13

Finalized Font Applications

Fig 6.1 Font Application 1 Week 13

Fig 6.2 Font Application 2 Week 13

Fig 6.3 Font Application 3 Week 13

Fig 6.4 Font Application 4 Week 13

Fig6.5 Font Application 5 Week 13

Task 3 Final Outcome

⬇️ Click here to download SYNERGIZE.ttf

Fig 7.1 Finalized letterforms (PDF) Week 13

Fig 7.2 Font Presentation 1 Week 13

Fig 7.3 Font Presentation 2 Week 13

Fig 7.4 Font Presentation 3 Week 13

Fig 7.5 Font Presentation 4 Week 13

Fig 7.6 Font Presentation 5 Week 13

Fig7.7 Font Application 1 Week 13

Fig 7.8 Font Application 2 Week 13

Fig 7.9 Font Application 3 Week 13

Fig 8.1 Font Application 4 Week 13

Fig 8.2 Font Application 5 Week 13

Fig 8.3 Final Outcome (PDF)Week 13

HONOR Talents Global Design Awards

Overall effect design drawing

Theme design

wallpaper design

FEEDBACK

Week 09

This week, Mr. reviewed the proposal PPT we made. Each of us made three proposals to complete this task. Mr. reviewed my proposal and I said I would choose the third idea to continue the font of my task 2. Mr. said that my idea was OK and we should continue to do it.

Week 10

In the tenth week, I made the capital letters according to the proposal I wrote. During the class, the teacher gave me feedback that I should continue to make the lowercase letters. This week's feedback was good.

Week 11

In the eleventh week, I made the lowercase font, but the feedback was to redo the lowercase font because the lowercase font I made did not look very compatible with the uppercase font, so I needed to redo it.

Week 12

In the twelfth week, I made a new lowercase font and imported it into fontlab to make the font. Next week I will complete task 3.

Week13

REFLECTION

When making fonts, you must pay attention to the length, width and height of the font. You must keep it consistent. Because of this problem, I have modified my fonts many times. No matter what software you use, you must ensure this. When designing the corresponding lowercase letters of the uppercase, you must also keep the two fonts consistent. In future studies, I will improve these. I have also learned a lot about font design.

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Wang JiHeng（0378904）