Typography / Task 3: Typographic Exploration & Communication

12.11.2024 - 19.11.2024 

(Week 08 - Week 09)

WangJiheng / 0378904

Typography / Bachelor of Design (Hons) in Creative Media 

Task 3: Type Design & Communication

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TABLE OF CONTENT

1. Lectures

2. Instructions

3. Process Work

4. Feedbac

5. refletion

6. Further Reading

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1. Lectures

1. Explained the method of measuring the key dimensions of the font in the illustration file, including the height of capital letters, ascender height, descender height and baseline.

2. Need to measure these values and input them into the "Metrics and Key Dimensions" window.

3. Gave a specific example: the height of capital letters 696, ascender height 733, descender height -205, x-height 500.

1. Described the process of letter combination in font design.

2. Need to consider the combination of different shapes, colors and cover line media, and avoid the anchor points being too close.

3. After the combination, pay attention to the position of the underline and finally copy and paste the letters into different cells.

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2. Instructions

https://drive.google.com/file/d/1AGMyR5Vb9HUnShtmaNkDtAF7ycpKB7HO/view?usp=sharing

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3. Process Work

Began with a few writings/sketches featuring the letters h, o, g, b

    figure 1.1       

Week 09

During this week, I tried to write new words in different ways. I tried a new style.

And for the next task, I tried different writing styles. At first, I didn't know where to start, but after doing a few, I had a choice. The following are some of my explorations for this job. I used various types of markers, just to see which ones would look good after digitization.

                                                      figure 2.1

                                                 

I carried out the construction of the letterforms

                                                      figure 3.1

I embarked on digitization using Adobe Illustrator. After numerous deliberations and contemplations on which option to choose, I selected the one in which I employed apen brush and endeavored to digitize it. Primarily, I utilized the pen tool to fashion the shapes to achieve my desired outcome.

                                                                  figure 3.2
                                                               

Week 10

                                                                    figure 3.3

figure 3.4

figure 3.5

Week 11

figure 4.1 final

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4. FEEDBACK

Week 8: The Week of Independent Learning

Week 9: I digitized my sketches. Although it was not a very simple process,

I still completed it smoothly.

Week 10: In the tenth week, I completed the font design using Adobe Illustrator software. Then I imported it into FontLab and created the font.

Week11: In the eleventh week, I completed the work on this poster. I used abstract fonts to design the poster. I think it's more artistic and gives a sense of font design as well.

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5. refletion

I wrote many fonts. Then I used the pen tool in the Adobe IlIustrator software to trace my digitized manuscripts. It wasn't particularly easy because it requires proficiency in using Adobe's pen tool. But I still completed it. Although I wasn't satisfied and felt quite unfamiliar, I still finished the work. This gave me a new understanding of fonts.

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6. Further Reading

《Typography Essentials Revised and Updated : 100 Design Principles for

Working with Type》

• Comprehensive Design Principles: This book compiles 100 essential design principles. In font selection, it details the distinct characteristics of serif fonts, like their elegance and historical depth often ideal for traditional printed materials, and sans-serif fonts' modern simplicity that suits digital platforms. Layout principles cover the artful balance of text, images, and negative space. For instance, in editorial design, text columns and image placement are optimized for readability and visual appeal. Letter-spacing principles explain how adjusting space between characters impacts legibility and aesthetic. In color-matching, it guides on creating harmony between text and background colors, such as using complementary colors for contrast in headlines.

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用英语简述一下如何使用Adobe Illustrator软件进行字体设计。

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推荐一些关于Adobe Illust

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