ADVANCED TYPOGRAPHY - TASK 2/KEY ARTWORK & COLLATERAL
TASK 2/KEY ARTWORK & COLLATERAL April 21, 2025 13/05/2025 - 10/06/2024(Week 4 - Week 8) WangJiheng/ 0378904 Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University TABLE OF CONTENTS LECTURES INSTRUCTION TASK 2 FEEDBACK REFLECTION FURTHER READINGS LECTURES Fig 1-1 Size comparison works by attracting the reader's attention. For example, larger fonts are noticed earlier than smaller ones. Titles are usually larger than the body text. However, in book design, the title only needs to be one or two points larger than the body text or use a different font weight to make a distinction. It is a mistake to overly enlarge the title, except for newspaper headlines. An example of a social awareness advertisement cleverly uses font size to catch the eye. Fig 1-2...
